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B2C ecommerce marketing lessons

3 Key Marketing Lessons B2C Ecommerce Can Learn From B2B In 2018

by Andrey Milyan October 31, 2017 Blog

Over the years I’ve worked with both B2C and B2B organizations. On the surface,  an industry like online retail is

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Email open rate optimization

7 Ways To Supercharge Your Email Open Rates Right Now

by Andrey Milyan October 12, 2017 Blog

Despite obvious signs of aging and an endless stream of spam, email remains one of the most effective channels for

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Milky way

It’s Good To Be Small (Or How To Humanize Your Brand Online)

by Andrey Milyan October 04, 2017 Blog

Many startups try to compensate for being small by creating a big company image online. They remove all personality in

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7 Lessons Digital Marketers Should Learn From Behavioral Economics

by Andrey Milyan September 26, 2017 Blog

I’m a lifelong student of human behavior and a big fan of behavioral economics. For me, the person that made

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How To Track Offline Ad Campaigns In Google Analytics

by Andrey Milyan September 18, 2017 Blog

The holy grail of marketing analytics is to have a single dashboard view of all your campaigns. While many of

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Here’s How To Create A Sense Of Urgency On Your Website

by Andrey Milyan September 11, 2017 Blog

Urgency is a powerful force in our human psyche. Even when we know we are likely being manipulated into a

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3 Powerful Optimization Techniques To Supercharge Your Website Forms

by Andrey Milyan September 07, 2017 Blog

Conversion rate optimization (CRO) is about finding and removing barriers to purchase. We create most of these barriers when we

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Search engine

How To Regain Control Of Your Google AdWords Campaigns

by Andrey Milyan August 30, 2017 Blog

I’ve launched my first paid search campaign on a search engine called Overture in early 2000s (was originally GoTo and

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reach your audience

Future Proof Your Company Growth With The Audience You Own

by Andrey Milyan August 23, 2017 Blog

A few years ago, I’ve had the privilege of working with some of the largest traditional publishers in the country.

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5 Ecommerce Website Mistakes Even A Baby Will Judge You For

by Andrey Milyan August 17, 2017 Blog

I have always been amazed at how many ecommerce websites are leaving money on the table when it comes to

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One Market Segmentation Approach That Is Surprisingly Actionable

by Andrey Milyan August 15, 2017 Blog

We live in a divisive culture where there is money to be made through endless division and segmentation. It is

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One Simple Way To Identify Your Perfect Customer

by Andrey Milyan August 10, 2017 Blog

Every business has some sort of target customer in mind. How do you know if it is the right one?

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Your Digital Analytics Platform Is Lying To You. Here Is How.

by Andrey Milyan August 08, 2017 Blog

When I started in digital marketing, I naturally assumed that performance will be easy to measure. Place a conversion pixel

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